This month's Mixology Monday is being hosted by Jordan of Chemistry of the Cocktail. His blog is one of my favorites currently, which has really gotten into a groove during this last year of 2012. Do yourself a favor and put his site onto your RSS feed or your weekly rounds.
Jordan's theme for this month is fortified wines. Why does he seem to exclude vermouth from this theme? Probably because vermouth would be too easy. Either way, I'm up for the challenge.
This is a drink that I created years ago and return to often. It began, as things do, when I was trying to drain some almost-dead bottles in my playroom.
In creating the drink, I realized that brandy and Madeira go very well together but that it was missing something. As with many cocktails, it was bitters that it needed to tie the other ingredients together. Let that be a lesson, if you've not already learned it.
Original Remix
Later That Day
1.5 oz Cognac (or brandy)
1 oz Madeira (substitute Amontillado sherry if you must)
1 dash orange bitters
1 dash simple syrup
Build over ice in an Old Fashioned glass. No garnish.
Showing posts with label brandy. Show all posts
Showing posts with label brandy. Show all posts
Sunday, January 20, 2013
Wednesday, March 9, 2011
The Cask: Round 5, Aged Gin

The apple brandy sitting in my small barrel has been there longer than any spirit before it. It's been almost five and a half months now, and there's a reason that it's been there for so long.
If you'll recall, I added a mixture of several products to the barrel this time around: Laird's Straight Apple Brandy, Captain Applejack, and sweet apple wine. Once the mixture rested in the barrel for a few weeks/months, what began to happen was something that I feared. The crisp fruitiness of the applejack began to take over the rest of the flavors, somehow. What had been an overwhelming flavor of apples was slowly becoming a somehow nondescript fruity tone, bordering on almost an artificial grape flavor. It's hard to describe.Luckily for me, time was the remedy. As late as one month ago, that generic fruitiness still prevailed. But now, almost 6 months after the aging began, the mix has finally mellowed, and the result is great.
The Review
Composite Apple Brandy, at-home aged
In the Glass

I was surprised to see the brandy actually had legs that would stick to the glass as I slowly swirled it around. Clearly, the wood from the barrel has given it a bit of body and viscosity. The wood also gave it color; the apple brandy's dark hue is somewhere between bourbon and a heavily aged rum.
Smell
Just like the other results of the Cask series, the smell is all wood. But somehow, it's a different kind of wood. The rum and the brandy gave off an aroma of being in a wood shop, but the apple brandy smells almost like a bourbon, with a much more distinct and dark, earthy character. After a few moments of trying, I can finally sense the apples, and then faint vanilla, as barrels are so wont to give.
Taste
I was again surprised to learn that despite the apple brandy's modest legs in the glass, the texture and mouth feel were thin. The angel's share in this batch hadn't been as devastating as times passed, so perhaps this is something that I should have expected. The spirit is also pretty hot... my guess is over 80 proof, maybe even over 100.
The first thing that my tongue thinks is "sweet". When the sweetness finally subsides, I get a rich apple flavor, which is admittedly short lived, because the sweetness again takes over. There's no smokiness at all, which this barrel sometimes imparts. The end of the sip gives you a nice dry (even tannic) woodiness that's not surprising, considering how long the brandy aged. The aftertaste is nice and long, with only sweetness and warmth.
Ice Cube
Somehow, the only thing that ice/water does to this spirit is makes it even more sweet. The mouth feel and flavor do not change... only the sweetness.
Mixing
There's not much I would mix this stuff with. As a considerably old spirit, there's much more merit in complementing it rather than having it complement. As if you couldn't see it coming, I made a composite apple brandy Old Fashioned. I used Fee Brothers Whiskey Barrel Bitters, and instead of citrus peel, I used a cinnamon stick for a garnish. It goes without saying that the result was very, very palatable.

Conclusion
The barrel showed me that it's still "got it". Its ability to age might be slowing, but it's nowhere near depleted. The maturity of the apple brandy is bordering on the barrel's original passenger, the Wasmund's Rye Spirit. I'm pleased and encouraged.
So what's next? Something a bit unusual, that's what.
About a year ago I spoke of my fondness of Seagram's gin, but I also pointed out that they have flavored gins that are hard to take seriously. Well, one of these gins is flavored with red apples. Red apples and gin is such an interesting combination that I'm inspired to take this opportunity to make my own apple gin(sort of).I'm not going to rinse the barrel of excess apple brandy... I'm not even going to let it air out. Fresh and dripping from evacuating the brandy, a handle of Gordon's gin is going in. (Hey, if it's good enough for James Bond, it's good enough for me.) Gordon's is a good middle of the road brand, I'd recommend it if you find that you can't find the beauty in top shelf gins.
In contrast to the apple brandy's long aging time, I expect the gin's aging time to be short. Much like Seagram's gin, I only want a bit of color and flavor added to the gin from the barrel. I just want to "toast" it, if you will. My guess is two months or less.
Tuesday, January 4, 2011
The Alexander Ratio, Remixed
The cold weather can drive one's taste buds to yearn for warm flavors. Well, I don't know of any flavor warmer than cinnamon, and I don't know of a hotter liquor than Goldschlager.
Almost a year and a half ago I wrote of the ironclad Alexander cocktail type. What? You haven't been experimenting with it like I asked? WELL DO IT NOW. I'll wait.
This here is a drink that myself and the adorable DJ HawaiianSkirt have been working on for a while now. It's still not perfect, because even cream can't tame the alcoholy kick of the Goldschlager, but damn if this isn't tasty. The Cognac provides just enough of a counterpoint to the Goldschlager such that it's not simply a "Goldschlager milkshake".
ORIGINAL REMIX

Hugo Bar Cocktail
1 oz table cream
1 oz Goldschlager
1 oz flavorful brandy, or Cognac
Shake ingredients in a shaker full of ice and strain into a cocktail glass. Garnish in some way with your favorite cinnamon candy. (jelly beans pictured here)
Almost a year and a half ago I wrote of the ironclad Alexander cocktail type. What? You haven't been experimenting with it like I asked? WELL DO IT NOW. I'll wait.
This here is a drink that myself and the adorable DJ HawaiianSkirt have been working on for a while now. It's still not perfect, because even cream can't tame the alcoholy kick of the Goldschlager, but damn if this isn't tasty. The Cognac provides just enough of a counterpoint to the Goldschlager such that it's not simply a "Goldschlager milkshake".
ORIGINAL REMIX
Hugo Bar Cocktail
1 oz table cream
1 oz Goldschlager
1 oz flavorful brandy, or Cognac
Shake ingredients in a shaker full of ice and strain into a cocktail glass. Garnish in some way with your favorite cinnamon candy. (jelly beans pictured here)
Thursday, December 2, 2010
theSpeakista reviews the DJ's experiments
There is a chap named Keith who lives in New York City, and he runs a booze blog called theSpeakista. You should read his blog, because it details the coming-of-age of a novice cocktailian, and if you like drinking Manhattans in Manhattan bars, then you should really read his blog, because that is a subject in which he's quickly becoming an authority.

And now you have yet another reason to read it, because he has recently crafted a in-depth and detailed review of both my home-aged Composite Grape Spirit and my homemade Coffee Bitters, of which I sent him samples.
Thanks for the kind words and the thoughtful analysis, Keith. I'm dedicating my next Manhattan to you, sir.
And now you have yet another reason to read it, because he has recently crafted a in-depth and detailed review of both my home-aged Composite Grape Spirit and my homemade Coffee Bitters, of which I sent him samples.
Thanks for the kind words and the thoughtful analysis, Keith. I'm dedicating my next Manhattan to you, sir.
Tuesday, September 28, 2010
New Scoreboard: Angel's Share 2, DJ 1
It's that time again. I opened the spigot and drained the grape spirit out of my little aging barrel. The liquid had been in there for a little over 4 months.

If you recall, this time around I had "brandy" sitting in the barrel. In reality, it was actually a mixture of two spirits; in order to not ultimately have over-aged brandy on my hands, I originally mixed an aged Cognac with a young pisco and poured it in to age and mingle a bit more. What I had in the barrel was essentially a composite grape spirit.
The good news is that my "desperate swipe" at the Angel's Share was effective. And I don't know why. Before the aging, I topped off my grape spirit mixture in the barrel with a generous pour of high proof grain alcohol. I'm not sure why... perhaps I thought that upping the proof of the overall mixture would somehow slow the evaporation. Well, it seems to have worked. While I only aged the stuff for about 15% less time than I usually do, I ended up with over 150% of the expected end volume. Can someone explain this to me?

Well, the spirit's time in the barrel has yielded something for which I was thoroughly unprepared. The character of the end product is entirely different than anything that's been in the barrel previously. This is why aging at home is so fun and riveting. Here is a picture of the stuff housed in a beautiful re-used bottle from Tommy Bahama rum. I have another 750mL bottle that's half-filled with the rest of it.
Composite grape spirit, at-home aged
Smell
Its aroma didn't surprise me. It manages to have what is apparently my barrel's signature smell; it smells of wood and wood only. In fact, by its aroma, I could have mistaken this for the rum that was previously aged in this barrel. I had to ask myself "What bearing will this trend have on the development of the spirit's flavor?"
Taste
(The answer to the above question is "None at all.")
The spirit falls onto the tongue very dry, much like the previous products of this barrel. It's a characteristic dry/sweet combo that this wood has been known to develop. It spreads across to coat the tongue. Next I taste an ever-so-slight twinge of vanilla wafting up to my palate, if I concentrate hard enough.
Despite the fact that most of this product (in terms of volume) consists of Cognac, the mouth feel of the stuff is decidedly of a young spirit, like the pisco. (Perhaps because the Cognac used was on the bright and fruity side.) Despite the initial woodiness on the tongue, wood is absent from the rest of the tasting, instead replaced by a biting grassiness and spiciness. The swallow is peppery, as if it's refusing to be ignored, and I sense the slightest cinnamon aftertaste.
Conclusion
I'm at a loss for words as to what this "brandy" has become.
When spirits of all types are initially distilled and still clear and young, they often have flavor descriptors such as: spicy, pungent, peppery, grassy, rough, fiery, earthy, etc. The concept of aging spirits in barrels was designed to mellow these traits in spirits, while also building more complex flavors from the wood and evaporation. Well, it seems that in this case, the opposite was achieved.
Into the barrel was put a combination of fairly smooth, sweet, and fruity grape spirits and out of it has come something spicy, earthy, and more rough than before. This time around, the barrel imparted little to no flavor into its contents, but rather coaxed out completely different flavors that may have been hiding there all along. Fascinating.
I'm dying to see what's going to happen to the next barrel batch...
Into the barrel now is going a mixture of apple brandy. Yes, you could consider this a "seasonal" aging since the clock just struck "autumn", but don't forget that spirits keep almost indefinitely! The word "seasonal" has no power here!

Anyway, most of this new mix is comprised of Captain Applejack and Laird's Straight Apple Brandy, both 750mL, both bottled in bond, and both 100 proof. Frankly, it's my shoddy understanding that Captain Applejack is simply a Laird's product under a different label. In fact, they have the same bottling plant code in the fine print on the back of their bottles. Regardless, they are actually different products. The straight apple brandy is through-and-through an aged eau de vie of apples. The applejack is a combination of straight apple brandy and neutral spirit (vodka) distilled from apples. Their characters are different, and I wanted both in the barrel.
I topped the contents off with two more things: the grain alcohol that was so useful in combating the Angel's Share, and about 200mL of Chateau O'Brien apple wine, produced right here in the Commonwealth of Virginia. The wine is at the same time intensely sweet and intensely tart, and should liven up the other spirits.
After the grape spirit experiment, I have absolutely no clue what to expect on how the character of this apple spirit will change. Will its flavor get darker and deeper or will the barrel once again reveal some more feisty flavors? Will any wood flavors be imparted? Has the little barrel finally lost its ability to traditionally "age" spirits inside it? I'll let you know in a few months.

If you recall, this time around I had "brandy" sitting in the barrel. In reality, it was actually a mixture of two spirits; in order to not ultimately have over-aged brandy on my hands, I originally mixed an aged Cognac with a young pisco and poured it in to age and mingle a bit more. What I had in the barrel was essentially a composite grape spirit.
The good news is that my "desperate swipe" at the Angel's Share was effective. And I don't know why. Before the aging, I topped off my grape spirit mixture in the barrel with a generous pour of high proof grain alcohol. I'm not sure why... perhaps I thought that upping the proof of the overall mixture would somehow slow the evaporation. Well, it seems to have worked. While I only aged the stuff for about 15% less time than I usually do, I ended up with over 150% of the expected end volume. Can someone explain this to me?

Well, the spirit's time in the barrel has yielded something for which I was thoroughly unprepared. The character of the end product is entirely different than anything that's been in the barrel previously. This is why aging at home is so fun and riveting. Here is a picture of the stuff housed in a beautiful re-used bottle from Tommy Bahama rum. I have another 750mL bottle that's half-filled with the rest of it.
Composite grape spirit, at-home aged
Smell
Its aroma didn't surprise me. It manages to have what is apparently my barrel's signature smell; it smells of wood and wood only. In fact, by its aroma, I could have mistaken this for the rum that was previously aged in this barrel. I had to ask myself "What bearing will this trend have on the development of the spirit's flavor?"
Taste
(The answer to the above question is "None at all.")
The spirit falls onto the tongue very dry, much like the previous products of this barrel. It's a characteristic dry/sweet combo that this wood has been known to develop. It spreads across to coat the tongue. Next I taste an ever-so-slight twinge of vanilla wafting up to my palate, if I concentrate hard enough.
Despite the fact that most of this product (in terms of volume) consists of Cognac, the mouth feel of the stuff is decidedly of a young spirit, like the pisco. (Perhaps because the Cognac used was on the bright and fruity side.) Despite the initial woodiness on the tongue, wood is absent from the rest of the tasting, instead replaced by a biting grassiness and spiciness. The swallow is peppery, as if it's refusing to be ignored, and I sense the slightest cinnamon aftertaste.
Conclusion
I'm at a loss for words as to what this "brandy" has become.
When spirits of all types are initially distilled and still clear and young, they often have flavor descriptors such as: spicy, pungent, peppery, grassy, rough, fiery, earthy, etc. The concept of aging spirits in barrels was designed to mellow these traits in spirits, while also building more complex flavors from the wood and evaporation. Well, it seems that in this case, the opposite was achieved.
Into the barrel was put a combination of fairly smooth, sweet, and fruity grape spirits and out of it has come something spicy, earthy, and more rough than before. This time around, the barrel imparted little to no flavor into its contents, but rather coaxed out completely different flavors that may have been hiding there all along. Fascinating.
I'm dying to see what's going to happen to the next barrel batch...
Into the barrel now is going a mixture of apple brandy. Yes, you could consider this a "seasonal" aging since the clock just struck "autumn", but don't forget that spirits keep almost indefinitely! The word "seasonal" has no power here!

Anyway, most of this new mix is comprised of Captain Applejack and Laird's Straight Apple Brandy, both 750mL, both bottled in bond, and both 100 proof. Frankly, it's my shoddy understanding that Captain Applejack is simply a Laird's product under a different label. In fact, they have the same bottling plant code in the fine print on the back of their bottles. Regardless, they are actually different products. The straight apple brandy is through-and-through an aged eau de vie of apples. The applejack is a combination of straight apple brandy and neutral spirit (vodka) distilled from apples. Their characters are different, and I wanted both in the barrel.
I topped the contents off with two more things: the grain alcohol that was so useful in combating the Angel's Share, and about 200mL of Chateau O'Brien apple wine, produced right here in the Commonwealth of Virginia. The wine is at the same time intensely sweet and intensely tart, and should liven up the other spirits.After the grape spirit experiment, I have absolutely no clue what to expect on how the character of this apple spirit will change. Will its flavor get darker and deeper or will the barrel once again reveal some more feisty flavors? Will any wood flavors be imparted? Has the little barrel finally lost its ability to traditionally "age" spirits inside it? I'll let you know in a few months.
Sunday, March 21, 2010
MxMo: Punch
The word "punch" means many things today, and almost none of them grasp the word's original meaning. As a man proudly built from the little juice boxes of his childhood, I still appreciate the high fructose corn syrup- and red #3-laden products on store shelves which call themselves "punch". I don't really care to talk much about the evolution of punch, but I do care to talk about how this month has a punch-themed Mixology Monday, hosted by Hobson's Choice. The theme was inspired by cocktail and spirit legend David Wondrich, who does care to talk about the evolution of punch... in his new book.I've wound back the clock a bit this time to make a traditional 18th Century British punch, one of the original iterations of the stuff. Word has it (thanks to Wondrich and others) that the concept of punch originated with the British Royal Navy, when Naval Officers' wine stores began to spoil before their voyages had concluded. Thirsty and irritable, they eventually began mixing spirits (which didn't spoil) with other palatable flavors to create potable mixtures which lended the desired effects. They used whatever they had around; as we know, the British Royal Navy covered alot of ground by 1800. Arrack from the Pacific, rum from the caribbean, and citrus fruits from the tropics were usually included. In fact, the first versions of grog could be considered punch, in this sense. Punches generally had the same low proof of wine so as to mimic its easy consumption.
What we're making today isn't the officer's punch, but rather the kind that was probably drunk by the nobles back in England. The punches were indeed prepared in bowls and imbibed communally during social events. The punch that we're aiming for is the sort that was probably drunk at parties during the latter quarter of the 1700s; while the melodies of Johann Sebastian Bach played in the background, stodgy aristocrats and politicians would sip their punch and perhaps complain about names like Washington, Adams, Franklin, and Greene. By this time, rum from Jamaica was imported regularly, as well as various fruits from the tropics, and so we're comfortable with making a punch that uses the familiar ingredients from the Old World, yet also a few of the exotic, the kind to which they would have had a bit of access.
I say "we" because joining me for this venture is my friend Remington, after whose name we shall fittingly name our punch. We researched various old-style punch recipes and settled on our own combination of ingredients that we feel are fairly period, and in a combination that is in the realm of a proper punch. It's not the simplest or quickest drink to make, but we believe its authenticity warrants making a small batch, just once...
ORIGINAL REMIX
Remington Punch
**This recipe can be easily halved. Don't forget to halve both the ingredients and the amounts of water involved.**

Brew
4 cups water
24 cloves
8 slices orange
8 slices lemon
12 chunks pineapple
Tea
2 cups water
2 bags (or servings of loose leaf) black tea
Spirits
1 cup dark rum
1 cup brandy
.5 cup scotch
Step 1: Brew the fruit and cloves mixture by adding the orange slices, the lemon slices, and the cloves to a small pot. Add the water (for the brew), and bring to a boil. Let it boil for 2-3 minutes, then turn off the heat. Wait till it cools completely, strain, and put into your punch bowl.
Step 2: Bring the next amount of water (for the tea) to a boil, add tea, and let brew for about 6 minutes. Remove the tea leaves/bags, and dissolve the sugar into the brewed tea. Pour into your punch bowl.
Step 3: Add spirits to your punch bowl.
Serve in small glasses or tea cups, with the optional garnish of an orange and/or lemon slice, and grated nutmeg. Serve at room temperature or warm (not hot).
The flavor of this punch is dry and complex. The strongly-brewed tea adds the underlying body of the drink, lending a bitterness and dryness that defines it. The brewed water adds the slightest bit of fruitiness and clove, which supports the tea, and doesn't overpower it. The brandy gives its acidity and backbone, the dark rum falls to the background with just a bit of smokiness, and the scotch adds a bit more smoke and a pungent kick that perfects every sip. This is a balanced drink, perfect if you'd like to curse some Yankee rebels and eat some scones.
Of similar fare is the old-style milk punch. Milk punch has many iterations, from the whiskey and milk concoctions to the complicated and old school punches that Erik over at the Underhill-Lounge makes, where milk is used as a curdling agent and for its lactic acid! What we have here today is a recipe using mostly European ingredients, and was inspired by this recipe at Saveur, but with a few minor changes.Step 1: Brew the fruit and cloves mixture by adding the orange slices, the lemon slices, and the cloves to a small pot. Add the water (for the brew), and bring to a boil. Let it boil for 2-3 minutes, then turn off the heat. Wait till it cools completely, strain, and put into your punch bowl.
Step 2: Bring the next amount of water (for the tea) to a boil, add tea, and let brew for about 6 minutes. Remove the tea leaves/bags, and dissolve the sugar into the brewed tea. Pour into your punch bowl.
Step 3: Add spirits to your punch bowl.
Serve in small glasses or tea cups, with the optional garnish of an orange and/or lemon slice, and grated nutmeg. Serve at room temperature or warm (not hot).
The flavor of this punch is dry and complex. The strongly-brewed tea adds the underlying body of the drink, lending a bitterness and dryness that defines it. The brewed water adds the slightest bit of fruitiness and clove, which supports the tea, and doesn't overpower it. The brandy gives its acidity and backbone, the dark rum falls to the background with just a bit of smokiness, and the scotch adds a bit more smoke and a pungent kick that perfects every sip. This is a balanced drink, perfect if you'd like to curse some Yankee rebels and eat some scones.
Milk Punch

1 oz half-and-half
2 oz whole or 2% milk
1.5 oz brandy
1 dash absinthe
1 dash green Chartreuse
nutmeg
Shake all the ingredients except the nutmeg in a shaker, then strain into a punch glass filled with ice. Garnish with nutmeg.
The nutmeg is what makes this drink so good... if you don't have it, don't make it. The acidity and fruitiness of the brandy cuts through the dairy, and the two green spirits play support. This is a really fun drink... great for brunches!
Labels:
brandy,
cocktail,
cognac,
mixology monday,
original remix,
recipes,
tea
Monday, February 1, 2010
Recipe & Rating: Twelve Mile Limit
This is a new segment I'll be writing on this blog called "Recipe & Rating". It will simply be the occasional plucking of a drink recipe, the making of the drink, (specifying which types/brands of ingredients I've used) and my rating of the recipe along with a few very brief comments. I'll choose recipes from any source, and the source I choose may not always be the original source, as in this first case. Let us begin!
Source: Rumdood
1 oz white rum (used Appleton White)
.5 oz brandy (used Ansac VS cognac)
.5 oz rye whiskey (used Old Overholt)
.5 oz grenadine (used 1-2-3 Cocktails brand... all natural with cane sugar)
.5 oz lemon juice (fresh squeezed)
Shake and strain into a cocktail glass. Garnish with a lemon twist.

The lemon is singing the lead here... perhaps the Appleton White doesn't have enough heft? The fruitiness of the brandy seems to add to the lemon. The rye, as I figured, falls behind in terms of getting attention. Overall pleasant, a fruity rum and brandy sour, mostly. A little too nondescript for me.
Rating: 5/10
Twelve Mile Limit
Source: Rumdood
1 oz white rum (used Appleton White)
.5 oz brandy (used Ansac VS cognac)
.5 oz rye whiskey (used Old Overholt)
.5 oz grenadine (used 1-2-3 Cocktails brand... all natural with cane sugar)
.5 oz lemon juice (fresh squeezed)
Shake and strain into a cocktail glass. Garnish with a lemon twist.

The lemon is singing the lead here... perhaps the Appleton White doesn't have enough heft? The fruitiness of the brandy seems to add to the lemon. The rye, as I figured, falls behind in terms of getting attention. Overall pleasant, a fruity rum and brandy sour, mostly. A little too nondescript for me.
Rating: 5/10
Saturday, June 13, 2009
MxMo: Ginger

This is my first Mixology Monday, whose theme this time is ginger. It is presently being hosted by Rumdood. Do yourself a favor and check out his site.
The Summit Cocktail
1 wide piece of lime peel
.5 inch long piece of ginger root, sliced thinly into medallions
1.5 oz Cognac
2 oz lemonade, lemon soda, or bitter lemon soda
peel of cucumber for garnish
Muddle the lime peel, ginger, and .75 oz of the Cognac in an old fashioned glass. Fill glass halfway with ice cubes and stir. Add the remaining Cognac and the lemonade. Rub the edge of the glass with the cucumber peel's underside, drop it into the drink, and stir one last time.
At first glance, the Summit doesn't seem like a very special cocktail: the classic combination of lemon and ginger, lime peel just to be different, a spirit, and the increasingly popular cucumber peel garnish.
However, it must be said that the Summit is quite a good drink. The Cognac most definitely plays well with the others, and if your lemonade isn't too sweet, it can be a devastatingly refreshing concoction.
If a decent drink isn't enough for you, the Summit has an interesting story behind it as well. Its origins, however, lie not in some 1908 hotel bar, but in a 2008 marketing boardroom. Cognac's decline in sales during the past few years has caused the industry to look toward the rest of the spirit markets for inspiration. Namely, that cocktails and mixed drinks account for much of the liquor sales nowadays, and that most of these are being drunk by young people. Aware of its image as sipped by smarmy old-timers who actually know the difference between brandy and Cognac, the Bureau National Interprofessionnel du Cognac (BNIC) figured that it needed to make its products' appeal to younger crowds via cocktails, and ideally, through one specific cocktail which youngsters could request by name (something which Bacardi, for example, has used to full effect with the mojito in the past).
In a move not unlike the "Got Milk?" ads spun by the milk farming industry and with marketing clout as seemingly strong as any, the BNIC summoned a score of top mixologists from around the word to congregate and brainstorm a new and salient cocktail that was delicious, noticeably containing Cognac in flavor and color, and easy to make. What they finally produced was the Summit, a not-unusual cocktail except for the fact that it curiously combines fairly common components with Cognac.
The advertising blitz continues with a website: http://www.cognacsummit.com. With beautiful pictures, indy music, and a design so slick that it rivals that of large company websites, it's fairly clear that the Cognac producers mean business (literally).
So, have they succeeded?
At making a delicious drink that looks and tastes like Cognac and is easy to prepare? Yes, yes they did. However, there's one big problem. I think that the drink is still too complicated to make at the vast majority of bars. Have you ever tried to order a mojito at a bar or restaurant that didn't specialize in them? It's usually not a fruitful venture. Most swamped bartenders will scoff at the idea of picking up a muddler, and most bars don't even stock fresh citrus except for the occasional garnish. More bars further won't take the time for a lime peel, and more still do not stock ginger root. Yeah yeah, I know what you're saying, "But really good bars would have all that, including the time and attention to make it." And you're right. But do those bars contain the kind of clientele which Big Cognac seeks to seize? Probably not.
Of course, I'm talking about the bar culture in the United States. I can't speak much to European bars, but I can't imagine that their 20-something rabble hang out in 4-star hotel bars, or alternatively, I can't imagine that their dives' and pubs' bartenders would have the time, patience, or ingredients to make the Summit.
Overall, a great drink, but if anything, I think it might be unveiling a bit of the disconnect between serious mixology and, well, just trying to get a decent drink at your local bar.
Labels:
brandy,
cognac,
lemonade,
mixology monday,
recipes
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